Mediagistic Blog
Media Planning: All Spots are Not Created Equal
August 4, 2016At a glance, media planning may appear to be an advertising function that you, the savvy business owner, can handle on your… Continue Reading Media Planning: All Spots are Not Created Equal…
This Month in Digital Marketing: Big Changes in the Landscape
July 29, 2016At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here… Continue Reading This Month in Digital Marketing: Big Changes in the Landscape…
Is Your Marketing Plan like Rickon Stark from Game of Thrones?
July 25, 2016Here at Mediagistic, we’re big fans of all things Westeros. That’s why we were devastated to hear the news earlier this month… Continue Reading Is Your Marketing Plan like Rickon Stark from Game of Thrones?…
Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works
July 21, 2016As we’ve already covered on our blog previously, reports of direct mail’s demise have been greatly exaggerated. In fact, direct mail is… Continue Reading Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works…
3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play
Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every… Continue Reading 3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play…
Why Topic Optimization is the New Face of SEO
July 14, 2016For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has… Continue Reading Why Topic Optimization is the New Face of SEO…
Is Your Company Prepared for the Future of Local Search?
Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different… Continue Reading Is Your Company Prepared for the Future of Local Search?…
Total Recall: Determining Reach & Frequency Goals for Your Media Campaign
July 8, 2016You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics… Continue Reading Total Recall: Determining Reach & Frequency Goals for Your Media Campaign…
Relationship Building in 2016: Leveraging Community Involvement into Online Success
June 30, 2016Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the… Continue Reading Relationship Building in 2016: Leveraging Community Involvement into Online Success…