Mediagistic Blog
Relationship Building in 2016: Leveraging Community Involvement into Online Success
June 30, 2016Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the… Continue Reading Relationship Building in 2016: Leveraging Community Involvement into Online Success…
Google is Testing Content Cards that Will Revolutionize How Local Businesses Communicate
June 27, 2016UPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that this product is now being called either “posts with Google” or “Your Podium on Google.” See for yourself on the new Google Podium landing page….
Content Marketing: Why is it Important for Your Local Home Services Business?
June 24, 2016In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with them. And as… Continue Reading Content Marketing: Why is it Important for Your Local Home Services Business?…
The SEO Icarus Principle
At the dawn of internet marketing, the practice of search engine optimization (SEO) was invented. This discipline naturally arose because Google and… Continue Reading The SEO Icarus Principle…
Is Social Media Getting Results for Your Local Business?
June 15, 2016At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and… Continue Reading Is Social Media Getting Results for Your Local Business?…
It’s an Election Year. What’s Going on with Your Media Schedule?
May 27, 2016One of the biggest untold stories of the 2016 election is how political advertising affects media campaigns. As the candidates take to… Continue Reading It’s an Election Year. What’s Going on with Your Media Schedule?…
Understanding How to Market HVAC to a Millennial Customer
May 19, 2016Millennials constitute a significant part of the population, and they represent an ever-increasing segment of the economy. Historically, most HVAC companies have… Continue Reading Understanding How to Market HVAC to a Millennial Customer…
Brand Refresh vs. Redesign: Understanding the Benefits to Your Business
May 11, 2016Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values,… Continue Reading Brand Refresh vs. Redesign: Understanding the Benefits to Your Business…
Why Position One on Google Doesn’t Matter as Much as You Think
May 6, 2016Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs).… Continue Reading Why Position One on Google Doesn’t Matter as Much as You Think…