Mediagistic Blog
The Challenge of Streamlining Your Online and Offline Advertising Efforts
April 21, 2016Any modern business that doesn’t successfully leverage both online and offline advertising channels won’t stand much of a chance in today’s cutthroat… Continue Reading The Challenge of Streamlining Your Online and Offline Advertising Efforts…
The Impact of Google’s New Paid Search Layout on Organic Search
April 15, 2016As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads.… Continue Reading The Impact of Google’s New Paid Search Layout on Organic Search…
How Remarketing will Help Your Business Gain Local Leads
Digital remarketing, also known as retargeting, tends to be one of the most undervalued marketing channels in the digital arsenal. This is… Continue Reading How Remarketing will Help Your Business Gain Local Leads…
How to get Your Plumbing Business Found in a Voice-Related Search
April 8, 2016Between Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or… Continue Reading How to get Your Plumbing Business Found in a Voice-Related Search…
What is the Impact of a Google Penalty on Your Business?
April 7, 2016Your site traffic has been growing by leaps and bounds for months, and your site has been skyrocketing in the SERPs. One… Continue Reading What is the Impact of a Google Penalty on Your Business?…
Google Adwords Call-Only Campaigns: A Primer for Local Businesses
March 31, 2016In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button… Continue Reading Google Adwords Call-Only Campaigns: A Primer for Local Businesses…
Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One
When it comes to media planning and buying, common sense isn’t as common as you might think. More often than not, media… Continue Reading Common Sense and Media Buying: Don’t Spend Your Ad Dollars Based on a Survey of One…
The Local Search Ecosystem: How It Works and Why It’s Important for Local Businesses
March 29, 2016In the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound… Continue Reading The Local Search Ecosystem: How It Works and Why It’s Important for Local Businesses…
Google Maps Are Even Better for Local SEO in 2016
March 7, 2016Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps… Continue Reading Google Maps Are Even Better for Local SEO in 2016…