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Blogs


Google Ads’ New Image Extensions: What Are They & Why Do They Matter?

August 4, 2021

Google image extensions are a new set of features for Google advertising that have recently come out of beta testing. This update…

national hvac tech day

National HVAC Tech Day: Mediagistic Salutes Technicians Everywhere!

June 22, 2021

As the first week of summer officially begins and temperatures start to become unbearable, it’s only appropriate that National HVAC Tech Day…

The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?

May 31, 2021

Last year in May 2020, Google announced that it would be incorporating more user experience signals as ranking factors in its algorithm….

What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

March 7, 2021

Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about…

Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

February 12, 2021

Apple’s iOS 14 App Tracking Transparency (ATT) update, expected to be pushed to devices in early 2021, is sure to have an…

Streaming Ad-Supported Video vs. SVOD

Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms

December 28, 2020

There’s no question that the COVID-19 pandemic has changed Americans’ habits. Streaming consumption across all devices is up more than 74% over…

Google Local Services Ads Updates 2020

Google Announces 3 Major Changes to Google Local Services Ads

September 25, 2020

If you’re an HVAC or home services contractor who has worked with Google Local Services Ads for any length of time, then…

Heavy Radio Users are Ideal Targets for Heating & AC Contractors

Inside Info: Heavy Radio Users are Ideal Targets for Heating & AC Contractors

August 30, 2020

During the Coronavirus pandemic, an enormous number of Americans are spending more time at home and consuming media at unprecedented rates. And…

Why Mediagistic is Investing in ADA-Compliant Websites at Zero Cost to Our Clients

Why Mediagistic is Investing in ADA-Compliant Websites at Zero Cost to Our Clients

July 22, 2020

After a great deal of consideration, Mediagistic has decided to make all our sites compliant with Americans with Disabilities Act (ADA) standards….