There’s no question that the COVID-19 pandemic has changed Americans’ habits. Streaming consumption across all devices is up more than 74% over last year, and a full quarter of time spent with the television is dedicated to streaming videos. When it comes to the business… Continue Reading Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms
If you’re an HVAC or home services contractor who has worked with Google Local Services Ads for any length of time, then you already know that they’re a reliable source of leads for your business. After all, they sit at the very top of search… Continue Reading Google Announces 3 Major Changes to Google Local Services Ads
During the Coronavirus pandemic, an enormous number of Americans are spending more time at home and consuming media at unprecedented rates. And recent consumer research has shown that radio and audio are expected to play an increasingly crucial role in affecting homeowner buying decisions in… Continue Reading Inside Info: Heavy Radio Users are Ideal Targets for Heating & AC Contractors
After a great deal of consideration, Mediagistic has decided to make all our sites compliant with Americans with Disabilities Act (ADA) standards. Although this move comes at no cost to our clientèle, it requires a significant ongoing investment on the part of our agency. Our… Continue Reading Why Mediagistic is Investing in ADA-Compliant Websites at Zero Cost to Our Clients
As the first week of summer officially begins and temperatures start to become unbearable, it’s only appropriate that National HVAC Tech Day is here once again. And that goes double in 2020, when everything imaginable that could have gone wrong did go wrong. So we… Continue Reading National HVAC Tech Day: Mediagistic Salutes Technicians Everywhere!