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The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?

The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?

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Last year in May 2020, Google announced that it would be incorporating more user experience signals as ranking factors in its algorithm. This update has been called the “Google Page Experience Update,” and it will implement a system for measuring how quantifiably “good” the user… Continue Reading The Google Page Experience Update is Coming Mid-June 2021: Is Your Site Ready?

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Unique Value Proposition

What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

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Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about your distinctive products and offers, it’s time to examine your company closer and figure out how to articulate and promote your selling proposition.… Continue Reading What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

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Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

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Apple’s iOS 14 App Tracking Transparency (ATT) update, expected to be pushed to devices in early 2021, is sure to have an impact on advertisers. The update revolves around privacy and data sharing, and while the impacts will be felt by businesses advertising on digital… Continue Reading Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

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Streaming Ad-Supported Video vs. SVOD

Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms

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There’s no question that the COVID-19 pandemic has changed Americans’ habits. Streaming consumption across all devices is up more than 74% over last year, and a full quarter of time spent with the television is dedicated to streaming videos. When it comes to the business… Continue Reading Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms

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