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8/5/2014
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Unique Value Proposition

What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

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Do you know how to identify what makes your home services business unique? If you don’t have a few lines prepared about your distinctive products and offers, it’s time to examine your company closer and figure out how to articulate and promote your selling proposition.… Continue Reading What’s Your Selling Proposition? Identify & Advertise What Makes Your Home Services Business Unique

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Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

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Apple’s iOS 14 App Tracking Transparency (ATT) update, expected to be pushed to devices in early 2021, is sure to have an impact on advertisers. The update revolves around privacy and data sharing, and while the impacts will be felt by businesses advertising on digital… Continue Reading Apple’s iOS 14 App Tracking Transparency Update: What We Know So Far & How it May Affect Advertisers

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Streaming Ad-Supported Video vs. SVOD

Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms

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There’s no question that the COVID-19 pandemic has changed Americans’ habits. Streaming consumption across all devices is up more than 74% over last year, and a full quarter of time spent with the television is dedicated to streaming videos. When it comes to the business… Continue Reading Special Report: Users are Spending More Time Streaming Ad-Supported Video vs. Major SVOD Platforms

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Heavy Radio Users are Ideal Targets for Heating & AC Contractors

Inside Info: Heavy Radio Users are Ideal Targets for Heating & AC Contractors

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During the Coronavirus pandemic, an enormous number of Americans are spending more time at home and consuming media at unprecedented rates. And recent consumer research has shown that radio and audio are expected to play an increasingly crucial role in affecting homeowner buying decisions in… Continue Reading Inside Info: Heavy Radio Users are Ideal Targets for Heating & AC Contractors

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