It’s long been asked and wondered how the weather can impact a marketing campaign. Like it or not, weather can tip the balance in your marketing success for any industry, ranging from home services, travel and power equipment to fitness, powersports, family entertainment and more.… Continue Reading Announcing the New Temperature Overlay feature in Mediagistic’s Business Center Reporting Platform
With now-daily upheavals to the status quo, right now it’s anybody’s guess exactly when COVID-19 will subside and business operations will begin returning to normal. However, research indicates there are three prevailing trends that speak to the current state of the HVAC landscape and which… Continue Reading 3 Trends for HVAC Contractors to Consider During COVID-19
The HVAC industry, like all major U.S. industries and the entire global community, is currently in the grips of the worldwide Novel Coronavirus (COVID-19) pandemic. COVID-19 has caused profound disruption across all sectors of the world economy, with potentially profound ramifications for the HVAC and… Continue Reading HVAC & the COVID-19 Novel Coronavirus: A Brief Market Assessment
HVAC sales and services are extremely cyclical, and dealers inevitably find themselves facing periods of high traffic interspersed with slow seasons. When work is heavy and customer calls are flooding in, it’s easy to put marketing and advertising on the back burner. After all, you… Continue Reading Why HVAC Dealers Need Year-Round Advertising and Marketing
Do you have a leaky bucket? Even if your business doesn’t use physical buckets, you do still have one when it comes to your Web presence. This figurative “bucket” is your sales funnel, the “liquid” it contains is your inbound Web leads, and the “leaks”… Continue Reading The Leaky Bucket Syndrome: Are You Set Up To Handle Inbound Web Leads?