Mediagistic Blog

July 15, 2015

As digital channels have become ubiquitous, many marketers have stopped to ask themselves whether direct mail really has a place in modern… Continue Reading 5 Reasons Direct Mail is Alive and Well…

May 17, 2015

If you don’t know who Don Draper is, then you’ve likely been living under a rock for the better part of the… Continue Reading 5 Lessons in Creative Advertising from Don Draper…

April 10, 2015

It’s recently come to my attention that some companies in the HVAC marketing space are using an outdated SEO tactic that is… Continue Reading Why “Lazy SEO” Tactics are Bad for Your Business…

March 13, 2015

In a move that some SEO industry observers are calling “Mobilegeddon” or the “Mobile SEO-Pocalypse,” Google announced last month on the company’s… Continue Reading Google will Expand “Mobile-Friendliness” as a Ranking Signal on April 21st…

February 22, 2015

In our last article, we introduced the concept of Geo-containment and provided a description of how SEO and content teams can work… Continue Reading Geo-Containment: Practice and Examples…

February 6, 2015

In 2015, it’s clear that a number of new trends will influence HVAC dealers’ approach to marketing. Here are seven of the… Continue Reading 7 Key Online and Offline Marketing Trends Affecting HVAC Dealers in 2015…

January 22, 2015

In our last article, we discussed Geo-containment and its relevance to all businesses. In this article, we’ll cover how SEO and content… Continue Reading How to Assess Your Geo-Containment Level…

December 20, 2014

When a person performs a search on Google, his or her location affects organic search results tremendously. Google and other search engines… Continue Reading Geo-Containment: Growing Organic Traffic Effectively…